Arts, Beats, & Eats:
The goal of this poster was to create something festive and exciting, which
represents art, music, and community. The festival was in its eighth
year and growing nationwide as an art and music event. Through the
use of color and explosive typography I tried to convey the sense of
a truly exciting event.
The Eighth Annual Arts, Beats and Eats festival
broke attendance records. The graphics on the poster expanded into a
signage system and keepsake apparel.
Client:
Arts, Beats, & Eats
Studio:
BBDO Detroit
Art Direction:
Matt Van Der Maas
Design:
Matt Van Der Maas
Account Management:
BBDO Detroit
Concepts for Chrysler's sponsorship of the Sundance Festival.
Client:
Chrysler
Studio:
BBDO Detroit
Art Direction:
Matt Van Der Maas
Design:
Matt Van Der Maas
Account Management:
BBDO Detroit
“Más diseño,por favor.” More Design Please. Poster for Maas Design Co. exhibition in Mexico City which may or may not have happened.
Client:
Maas Design Co.
Studio:
Maas Design Co.
Art Direction:
Matt Van Der Maas
Design:
Matt Van Der Maas
“New Perspectives” utilizes the counter spaces between letterforms to form an optical illusion which engages the viewer to interact; they must look at something differently to solve a problem and see and understand a clear message and read the word “New Perspectives“.
Client:
AIGA Detroit
Studio:
FUSE Communication
Art Direction:
Trevor Anulewicz
Matt Van Der Maas
Design:
Matt Van Der Maas
Account Management:
FUSE Communication